Catchbox is best known for its distinctive cuboid throwable microphones, widely used in conferences, lecture theatres, and education settings. Around this hero product, the company has built a wider ecosystem: lapel microphones, base stations that connect multiple devices, digital processing add-ons, and a range of accessories from wireless chargers to secure storage.

The company’s main sales channel is direct-to-consumer via its e-commerce platform, which also serves as a reference point for distributor partners. However, its bespoke OpenCart solution was straining under scale. Customers struggled to grasp the full ecosystem, often leading to incomplete purchases and a heavy reliance on phone and email support. Bundled product variations created confusion, while upcoming product launches threatened to exacerbate the issue.

Catchbox needed an entirely new online buying experience — one that could clearly present their ecosystem, allow for high-flexibility configurations, and scale alongside their growing product portfolio.

Vigo’s engagement began with a deep-dive discovery phase which comprised of four distinct phases:

1. Desk-based competitor research across both direct AV competitors and best-in-class complex product sellers in unrelated industries like automotive, IT, and transport.

2. An on-site visit to Catchbox’s Latvian factory, giving the Vigo team hands-on experience with the products.

3. Stakeholder interviews with Catchbox staff, distributor partners, and sales teams to understand what works, what doesn’t, and their 'one wish' for a future site.

4. Collaborative, design-thinking workshops on location in Latvia, producing sketched solutions for 'dynamic bundle selling' and refining them through competitive team sessions.

This work reframed the e-commerce project as the creation of a digital product in its own right — one that informed, guided, and empowered the buyer, rather than simply listing products for sale.

The workshop output fed into a rapid prototyping process back in the UK. Two distinct wireframe solutions were developed and tested against each other by a curated panel of users from broadcasting, AV, and education sectors. Session metrics and qualitative feedback pointed clearly to one option — although the client ultimately chose the alternative based on brand fit, underlining the importance of aligning design with organisational instinct as well as data.

Detailed high-fidelity flows were then created in Figma, underpinned by a scalable component library to ensure performance across devices. A strong emphasis was placed on mobile responsiveness, given the client's D2C sales model.

During the design phase, the importance to users of seeing the impact of their product customisation choices emerged. To support this unexpected feature, Vigo produced high-quality 3D renders of all products, enabling realistic colour changes and the application of client branding within the configurator.

The final deliverables of the project included a set of production-ready Figma designs with accompanying component library, a detailed and flexible UX flow for building complete environment bundles plus a set of 3D product assets to support interactive, on-site customisation visualisations.

Catchbox’s new e-commerce vision presents their products as premium, tactile, and technically advanced — improving conversion, reducing reliance on support teams, and future-proofing the platform for an expanded product line.